Our Directors
ALI CLIFTON
Internationally known and trusted by underground artists and AAA brands alike, Ali has created content and documentary for clients like FIFA, Sony PlayStation, Pepsi, Reebok and Red Bull. Whether music video, editorial, or multi-day live broadcast, Ali brings the same effortless cool and endless creative energy to every project.
STELLAR BLADE THE JOURNEY PART I
An editorial dev diary looking behind-the-scenes at Shift Up, the studio behind Sony’s hit AAA game, Stellar Blade. Shot on location in Seoul, South Korea and edited by a fully remote team. Produced by ReadyAimFire for agency ICHI Worldwide.
STELLAR BLADE THE JOURNEY PART II
The second episode of the premium dev diary. The video earned 200k viewers in the first 48hours, impressive numbers for long-form editorial content. Produced by ReadyAimFire for agency ICHI Worldwide.
RED BULL ROADBLOCK
Directing live broadcast and the teaser trailer for upcoming guerilla concert with TQD and D Double E. Collaboration with HNB Films and Flux Broadcast for Red Bull.
FIFA 21 CAREER MODE
Bringing the tactical side of FIFA to life during lockdown, connecting five legendary managers from around the globe with footy streamer Timbsy. Produced for COPA90.
RED BULL PRIMAVERA
Showcasing five festival stages to a global audience, broadcasting live on Red Bull TV, alongside Roskilde, Bestival and Lollapalooza. Produced alongside Red Bull Media House.